From the BAT whitepaperĪccording to the BAT whitepaper: “Digital advertising is broken. Things were not working as well as they should. That is not illegal, but many consider it unethical, especially if personal data is sold to another company. There was also the matter of privacy. Some websites analysed what their users were searching for online. Different formats were tried, including irritating pop-up ads that most users raced to close as quickly as possible. Online advertising had become a major industry, but the problem was that people did not seem to pay online adverts much heed. This was the first time that digital advertising budgets outstripped those lavished on traditional print, billboard and broadcast ads.
In 2017, around $240bn was spent on online advertising.
Here, we explain how the token came to be and look at what the future may hold, before looking at the latest Basic Attention Token price prediction.
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